My indie dev blog including income reports

Monkey Archive Forums/Monkey Discussion/My indie dev blog including income reports

Xaron(Posted 2014) [#1]
Hi all,

I've just started a blog recently (see my sig) and want to share some of my stats of some of my apps. So if you're interested in statistics, just take a look there. I will post the plain numbers here as well..

My game Paint&Conquer has its first month in the markets and the numbers are quite surprising with Windows Phone going through the roof - well at least compared to iOS and Android. The numbers are quite disappointing as it's basically a free app but all in all I made €83,68 mostly from ads (Admob) in february. :)

All in all I had 7897 downloads which is quite low for a free app BUT, 7411 downloads came from Windows Phone (7408 free, 3 paid), 224 from iOS and only 73 from Google Play. 73 downloads for a free app in a month! Not that much, eh...


Paul - Taiphoz(Posted 2014) [#2]
nice blog mate.. will be sure to check it out from time to time.

CopperCircle(Posted 2014) [#3]
Interesting, I also found my free game got 10x more downloads on Windows Phone 8, what did you use for ads on WP8? did you get AdMob working?

Xaron(Posted 2014) [#4]
Yes I use Admob there as well. Getting Admob working for WP8 is very very easy. The harder part is to do that "hide and show" stuff. But as I show the ads all the time it was pretty straight forward.

ordigdug(Posted 2014) [#5]
Xaron, Am I blind, where is the link to your Blog? I don't see a signature

Why0Why(Posted 2014) [#6]
Thanks for posting. I am always interested in market data for indie apps.

Raz(Posted 2014) [#7]
Ordigdug :

Shockblast(Posted 2014) [#8]
I think it is a pretty nice revenue for one month. 11 more games and you will have an income of around 1000 euro a month ;)
I got a question though, which ad networks are you using on the iOS??

Xaron(Posted 2014) [#9]
I use Admob only for all three platforms. :)

dopeyrulz(Posted 2014) [#10]
I have read on various forums that WP downloads per user are generally much higher than either iOS or Android. It has also been noted that the platform monetizes higher than both also.

it certainly is a growing platform particularly in Europe and Asia.

MikeHart(Posted 2014) [#11]
@Xaron: Which ad types to you use and when are you displaying them?

Xaron(Posted 2014) [#12]
I use the smart banner at the bottom and show it all the time.

MikeHart(Posted 2014) [#13]
Is that something custom or Monkeys admob implementation?

Xaron(Posted 2014) [#14]
That's Monkey's Admob implementation. Well beside WP8 where I added it by myself.

MikeHart(Posted 2014) [#15]

nikoniko(Posted 2014) [#16]
I like your one-post-blog! :)

Xaron(Posted 2014) [#17]
@nikoniko: There is a second one right now. :D

Hi all,

here come the numbers for my game Paint&Conquer for march:

Android Downloads: 84
iOS Downloads: 53 (25 iPhone, 28 iPad)
Windows Phone 8 Downloads: 387 (yay)

There was exactly one sale for the full version on Android. Looks like someone accidently bought it. :D

Regarding the ad revenue (Admob only) it looks like this:

Android: 0.75€
iOS: 1.85€ (0.67€ iPhone, 1.18€ iPad)
Windows Phone 8: 36.44€ (at least!)

All in all this is a whopping revenue of 40.30€. Well… ok.

I will release my next app within the next weeks so there might be still hope! LOL

tiresius(Posted 2014) [#18]
Congratulations on the admob sales. Please keep the reports coming.

Xaron(Posted 2014) [#19]
Hi there,

another month passed by and this will be the first one with two reports as I released a kids puzzle recently!
The numbers are still very low, nothing to get upbeat with it but at least especially the Windows Phone numbers are pretty strong and stable!

Paint & Conquer

Android Downloads: 68 (-16 from last month)
iOS Downloads: 76 (+23 from last month)
Windows Phone 8 Downloads: 2,795 (+2,408 from last month)

Again I had exactly one sale - this time from an iPad user, so €1,09.

Regarding the ad revenue (Admob only) it looks like this:

Android: 0.55€ (-0.20€)
iOS: 2.59€ (+0.74€)
Windows Phone 8: 52.77€ (+16.33€)

All in all this is a revenue of 57.00€ for April for Paint&Conquer.

Toddler Fun Puzzles

Right, so this is my second app listed here. A funny kids puzzle app for toddlers. I think this one is well put together even though the first numbers are disappointing as well. I still have no numbers for the iOS version because it's still in review and I had to struggle with that new kids section... Hmm... There is a free version (without ads!) plus the full one.

But, this one is now listed in the Amazon and Nook (Barnes&Noble) store as well!


Android: 9 (yes nine!)
iOS: n/a
Windows Phone 8: 515 (again a strong start!)
Amazon: 2
Nook: 1 (there is only the full version there atm!)


Android: 0
iOS: n/a
Windows Phone 8: 2 (2.18€)
Amazon: 0
Nook: 1 (1.49€)

All in all this is a revenue of 3.67€ for April for Toddler Fun Puzzles.

Summarized Report

February: 83.68€
March: 40.30€ (-43.38€)
April: 60.67€ (+20,37€)

MikeHart(Posted 2014) [#20]
Good pocket money. Keep going.

degac(Posted 2014) [#21]
This is very interesting!
Thank you very for sharing this info.

dragon(Posted 2014) [#22]
i had on android also lowest nr of downloads
amazon much better,
winphone again better
but apple is the best

my game flappy clone - was 1st test to publish something.
so it is free - without ads, iap, etc...

Xaron(Posted 2014) [#23]
Well Amazon does well indeed but it had only a few days in April so we'll see how it goes in May. :)

Xaron(Posted 2014) [#24]
Here are the numbers for May, there was a surprising download spike coming from Switzerland for Paint & Conquer. I still wonder what happened there. :)

Paint & Conquer

Android Downloads: 130 (+62 from last month)
iOS Downloads: 249 (+173 from last month)
Windows Phone 8 Downloads: 743 (-2,052 from last month)

Sales: Not a single one for Windows Phone but one for Android, one for iPad and a gigantic four for iPhone! So €6,36.

Admob has changed a bit as well, Windows Phone revenue dropped but Android and iOS revenue increased a bit:

Android: 3.25€ (+2.70€)
iOS: 10.52€ (+7.93€)
Windows Phone 8: 29.15€ (-23.62€)

All in all this is a revenue of 49.28€ in May for Paint&Conquer.

Toddler Fun Puzzles


Android: 14 (+5 from last month)
iOS: 227
Windows Phone 8: 1,506 (+991 from last month)
Amazon: 15 (+13 from last month)
Nook: 437 (+436 from last month)


Android: 1 (1.40€)
iOS: 20 (20.68€)
Windows Phone 8: 6 (6.54€)
Amazon: 2 (3.02€)
Nook: 11 (16.90€)

All in all this is a revenue of 48.54€ for April for Toddler Fun Puzzles.

Summarized Report

February: 83.68€
March: 40.30€ (-43.38€)
April: 60.67€ (+20.37€)
May: 97.82€ (+37.15€)

Why0Why(Posted 2014) [#25]
Thanks for continuing to post these. I really value your input and contributions to the Monkey community!

nikoniko(Posted 2014) [#26]

Let's do an experiment - translate a game to Russian, you get Russia, Ukraine (may be), other ex-ussr countries. We get digits from you. Win-Win.

Danilo(Posted 2014) [#27]
Very disappointing, to be demotivated, numbers.

Income of 1 month is on average what you make in 1 - 2 hours with contract work.
How can making apps for big markets (some hundreds of million users) be so un-profitable,
when you usually make much more with contract work for one end user/company?

Xaron(Posted 2014) [#28]
@nikoniko: Sure we can try that! I'm curious as well! :)

@Danilo: I have a third app launched and will show the numbers as well. All in all I make about €600 per month atm with all my apps.

Why0Why(Posted 2014) [#29]
If I release a game, it will be for fun. I think it is difficult to make a living from games. I make very good money working in the IT field. The only way I would leave is if a project I did in my spare time made it big.

dragon(Posted 2014) [#30]
i read statistics that 95% of apps do not make more than 5000$ (per year?)

nikoniko(Posted 2014) [#31]
Xaron wrote:
@nikoniko: Sure we can try that! I'm curious as well! :)

Write me

zoqfotpik(Posted 2014) [#32]
How about lots of simple games coded into a robust framework? Think of graphics a level above Jayenkai's, with complexity about the same, and maybe not quite as original as his, but roughly the same release schedule of one a week or thereabouts? If each one makes 500 a year, after two years you're getting 48,000 assuming the long tail continues. The market is projected to double every year until 2016.

Xaron(Posted 2014) [#33]
Another report is there. I’ve released a new game called Pacific Battles, which had a pretty good start compared to the other ones! It’s a turn based strategy game for one or two player, check it out!

All other apps show more or less red numbers compared to the previous months but hey, it’s summer!

Paint & Conquer


Android: 67 (-63 from last month)
iOS: 64 (-185 from last month)
Windows Phone 8: 380 (-363 from last month)


Android: 2 (2.29€) (+1/+1.14€ from last month)
iOS: 3 (3.20€) (-2/-2.01€ from last month)
Windows Phone 8: 0 (0.00€) (0/0.00€ from last month)


Android: 2.19€ (-0.10€)
iOS: 10.52€ (-3.40€)
Windows Phone 8: 16.70€ (-12.45€)

All in all this is a revenue of 31.50€ (-17.78€) in June for Paint&Conquer.

Toddler Fun Puzzles


Android: 15 (+1 from last month)
iOS: 62 (-165 from last month)
Windows Phone 8: 160 (-1,346 from last month)
Amazon: 13 (-2 from last month)
Nook: 533 (+96 from last month)


Android: 0 (0.00€) (-1/-1.40€ from last month)
iOS: 8 (8.33€) (-12/-12.35€ from last month)
Windows Phone 8: 6 (6.54€) (0/0.00€ from last month)
Amazon: 0 (0.00€) (-2/-3.02€ from last month)
Nook: 17 (25.38€) (+6/+8.48€ from last month)

All in all this is a revenue of 40.25€ (-8.29€) for June for Toddler Fun Puzzles.

Pacific Battles


Android: 430
iOS: 403
Windows Phone 8: 200
Amazon: 51
Nook: 7


Android: 26 (31.80€)
iOS: 86 (88.49€)
Windows Phone 8: 1 (1.01€)
Amazon: 7 (7.23€)
Nook: 7 (6.95€)


Android: 8.57€
iOS: 12.53€
Windows Phone 8: 1.84€
Amazon: 2.13€

All in all this is a revenue of 160.55€ in June for Pacific Battles.

Summarized Report

February: 83.68€
March: 40.30€ (-43.38€)
April: 60.67€ (+20.37€)
May: 97.82€ (+37.15€)
June: 232.30€ (+134.48€)

Why0Why(Posted 2014) [#34]
Congrats on the release!

tiresius(Posted 2014) [#35]
Xaron do you have a separate paid version without ads? is that where paid sales come from?

Xaron(Posted 2014) [#36]
Well yes, usually I have a lite and a paid version for all of my games. The lite version comes with ads, the full doesn't have ads.

Xaron(Posted 2014) [#37]
In case anyone is interested I've put up the latest numbers, which you can find in my blog. Sorry won't copy those numbers here anymore, too much hassle with all these forum tags to do!

MikeHart(Posted 2014) [#38]
Thanks for sharing!

tiresius(Posted 2014) [#39]
Very nice. Is it a lot of work pushing games on Amazon / Nook ? Or are they just Android targets with some special requirements?

Xaron(Posted 2014) [#40]
As long as you don't use any third party stuff, you can just submit the apps there as well!