Sales diary of an indie dev - comparing markets!

Monkey Archive Forums/Digital Discussion/Sales diary of an indie dev - comparing markets!

Xaron(Posted 2012) [#1]
Dear all,

I don't want to bump my Blotty Pots Thread and as there will be more apps from me this year I thought about to create a new thread to show you my stats, sales, ad revenues, download numbers, just all statistics I get squeezed out of the markets!

So usually I deploy to all three big mobile platforms which are Android, iPhone and Windows Phone 7. That might be interesting for some of you especially as it allows to compare between the platforms.

Well ok, you can follow my "success" or "failure" here! :D I'll update this first posting always with the current statistics from time to time.

Project 1: Blotty Pots - updated on 15-Mar-2012

Android Market:

Lite version:
Full version (0,99):

In store since: 25-Nov-2011

Free version: 678 installations, 280 active
Paid version: 19 installations, 14 active
Revenue so far: $14.30




Revenue: $6.85
Requests: 24,684
eCPM: $0.28
Fill rate: 99.55%
CTR: 0.54%

iPhone Appstore:

Lite version:
Full version (0,79):

Full version in store since: 06-Dec-2011
Lite version in store since: 12-Dec-2011

Free version: 541
Paid to free promo: 2,002
Paid version: 47
Revenue so far: $25.39



Downloads lite:

Revenue: $11.87
Requests: 9,138
eCPM: $1.36
Fill rate: 95.17%
CTR: 2.02%

Windows Phone Marketplace:

Lite version:
Full version (0,99):

In store since: 29-Nov-2011

Free version: 3,100
Paid version: 42
Revenue so far: $38.22

Revenue: $10.87
Requests: 8,716
eCPM: $1.25

Revenue so far: $77.91
Admob revenue so far: $18.72
Microsoft ad revenue so far: $10.87


Project 2: Battleship - updated on 15-Mar-2012

Android Market:

Lite version:
Full version (0,99):

In store since: 03-Mar-2012

Free version: 1,643 installations, 755 active
Paid version: 137 installations, 101 active
Revenue so far: $111.02

iPhone Appstore:

Lite version:
Full version (0,79):

In store since: 12-Mar-2011

Free version: 1,157
Paid version: 41
Revenue so far: $28.70

Windows Phone Marketplace:

Lite version: n/a
Full version (0,99):

In store since: 08-Mar-2012

Free version: n/a
Paid version: 4
Revenue so far: $3.64

Revenue so far: $143.36

Xaron(Posted 2012) [#2]
Ok, some more statistics:

Admob Geo Stats:

Android platforms:

Android devices:

Android countries:

Distimo Overview (all stores):

I think I'll continue that in a more generic section in the general discussion to not bump my project thread here all the time...

pantson(Posted 2012) [#3]
I'm always very interested in these stats for games...
Whats a paid to free promo? Is this a standard thing on iTunes?

Again 3 platforms has meant an outlay of $225 before release.
So profit not good at mo (if you after profit)

Who knows.. next big thing could be your next game.

FYI My game (Clone Zoo) has no full version and has generated about $11 on Admob for Android in about the same time.
Still $14 down on investment on market place (+$100 for Monkey)

I know it wont stop me developing for apps.. its always been a hobby

dave.h(Posted 2012) [#4]
Im very much interested in your stats as well and after cracking pantsons tutorials on admob tried a little experiment on a jewels type game called manic jewels.

This has been out since 20th december and has earned me $9.I get around 10 to 20 downloads per day and nearly 50% keep the game on their phones.

As with Pantson this is really just a hobby for me but if i can earn a little bit as well then im very happy and as i progress my games get better so maybe downloads will improve.

I am suprised that advertising pays as much as it does as i initally thought you needed thousands of downloads to make anything.Anyway just got a windows phone now and im gonna try the advertising in xna next.

Xaron(Posted 2012) [#5]
Hi all,

I've updated the first posting. Admob continues to be pretty strong on iPhone with a CTR of 10%!

@pantson: Paid to free promo was an event where I made it free for one day and placed it in the Appventcalendar.

edit: By the way I "only" had to pay for iPhone and Google, so it's $125 + $120 for Monkey.

pantson(Posted 2012) [#6]
Thanks for all the info Xaron

how did you get a free Windows Marketplace account?

Doesn't it also cost $99?

Xaron(Posted 2012) [#7]
Rich, yes. It does cost $99. But guess what? I tried to pay with no luck. LOL. My two credit cards were both rejected. Then I saw that they have this dreamspark thing as well where students don't have to pay at all.

So I tried it that way and it worked. BTW: I'm a part time student so this is real legal in my case but they did not want to have it approved at all. No university mail address nor my students ID card was necessary. Strange!

matt(Posted 2012) [#8]
What software are you using to track/plot the figures?

Xaron(Posted 2012) [#9]
It is mostly the original stuff so Admob itself and Google market with the only exception for iPhone where I use AppAnnie. For the overall overview I use Distimo.

Aman(Posted 2012) [#10]
Interesting. I just released my game for Android on Android Market, Amazon, and nook.

Android Market in 5 days: 212 (2 reviews)
Amazon in 5 days: 512 (1 review)
nook 1st day: 1289 (17 reviews 4.5 stars)
Now nook has 8400 installs in 5 days with 38 reviews.

But number of installs per day started to decrease for nook & Amazon while it is still rising in Android Market.

From all the statistics I have seen so far, I noticed that it is always harder to get noticed in the Android Market. I also noticed that smaller markets are easier to get noticed. I think this is because you have less competition there.

Xaron(Posted 2012) [#11]
Thanks for sharing! Do you mind to tell me what "nook" is?

I would publish it to Amazon as well but as far as I know it's still limited to the US?!

dave.h(Posted 2012) [#12]
found this if its any help

dave.h(Posted 2012) [#13]
sorry should have been this

Aman(Posted 2012) [#14]
nook is a tablet series by Barns&Noble. It currently consist of only two tablets. That is why I was surprised by the number of installs. Dave provided you with the developer link.

Xaron(Posted 2012) [#15]
Have updated my stats again. :)

We're now featured in Top Overall for Germany on Windows Phone 7.

Aman(Posted 2012) [#16]
Do you have ads in the lite version for iOS?

Xaron(Posted 2012) [#17]

Aman(Posted 2012) [#18]
are you using iAd? If you do, how good is it compared to admob?

Xaron(Posted 2012) [#19]
No, currently I use only Admob because of the simple reason that there was already an integration for Monkey. Don't know if this exists for iAd as well.

So far I'm really impressed by the income of Admob especially for iPhone. :)

benmc(Posted 2012) [#20]
@Xaron It looks like you've made only ~$10 with AdMob on iPhone. Is it actually better than that?

Xaron(Posted 2012) [#21]
Yes I've made only $10 with Admob on iPhone. But considering the current download number of only 428 lite versions this is pretty good.

Xaron(Posted 2012) [#22]
Hi all, I've updated my first post and added my second project Battleship as well.

Battleship runs very very well, I made in 3 days more than I made with Blotty Pots in 3 months...

skape(Posted 2012) [#23]
Congrats, looks like Battleship is doing considerably better for you. Any theories on the reason for the discrepancy between Blotty Pots and Battleship? :)

muddy_shoes(Posted 2012) [#24]
Battleship is a well-known game, so the title has value. It's also a trademark of Hasbro, AFAIK, so there may be trouble ahead.

Xaron(Posted 2012) [#25]
Yep, even though I think that Blotty Pots is the better game it seems to be hard to find. Everyone knows Battleship so that's probably the main reason.

I know that Hasbro has the rights for Risk but Battleship as well? Hmm, I think it's a completely different game and the name itself is too generic.

muddy_shoes(Posted 2012) [#26]
Yes, Hasbro owns the trademark on the name Battleship. The generic nature of the word is not really relevant as many trademarks are words in general use. You may have noticed the movie "official adaptation" recently and also Activision is going to release an official game for Nintendo platforms:

Seriously, you shouldn't be surprised if your game gets pulled and you get a C&D.

Xaron(Posted 2012) [#27]
Hmm... let's see. I hope not even though I take this serious. Thanks for the warning!

Is there another translation for that game you played in school? In Germany we just call it "Schiffe versenken" which might be equal to "Sink the ships" but I thought most common is "Battleship"

muddy_shoes(Posted 2012) [#28]
Yes, "Battleship" is the common name for the game played with pen and paper but Hasbro still own the trademark based on the board game. I wouldn't recommend planning to go to court against Hasbro's lawyers and argue that they've failed to protect their trademark.

Who knows? They might not care about your game. Even if they do they might do nothing other than get the app stores to pull it. The more success you have with it the more chance they'll notice though and at some point you'd be a target for legal action to recover money earned on the infringement.

Xaron(Posted 2012) [#29]
I'll just rename it. The german version works best anyway. ;)